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Tööülesanded
The Role You'll Play
As the Data & MarTech Lead, you will be at the forefront of building our brand new marketing technology ecosystem. Your role will involve crafting a scalable infrastructure that directly aligns with our business objectives, setting up advanced tracking, contributing to the creation of a high-performance website and helping unlock our automation ambitions. Through your leadership, we’ll transform data into actionable insights that enhance digital marketing performance and deliver commercial success. Preferably you’re a senior profile with capacity to grow into ‘Head of‘ role.
Leading Data & Performance Reporting Initiatives:
Owning the development and optimization of our data tracking systems to ensure comprehensive insights across the customer journey.
Creating intuitive dashboards that translate complex data into actionable insights, empowering strategic decision-making.
Enhancing MarTech Capabilities:
Designing and implementing a robust MarTech stack that includes a new Website, automation tools, and analytics platforms.
Continuously assessing and refining the MarTech stack for performance enhancements and improved user experiences.
Collaborating with Cross-Functional Teams:
Fostering strong relationships with internal stakeholders, including sales, product development, and customer support, to align marketing efforts with broader business goals.
Serving as the primary point of contact for all MarTech-related inquiries, ensuring effective communication and project prioritization.
Driving Strategic Insights:
Defining and monitoring key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and inform continuous improvement efforts.
Preparing and presenting detailed performance reports to the Senior Leadership team
As the Data & MarTech Lead, you will be at the forefront of building our brand new marketing technology ecosystem. Your role will involve crafting a scalable infrastructure that directly aligns with our business objectives, setting up advanced tracking, contributing to the creation of a high-performance website and helping unlock our automation ambitions. Through your leadership, we’ll transform data into actionable insights that enhance digital marketing performance and deliver commercial success. Preferably you’re a senior profile with capacity to grow into ‘Head of‘ role.
Leading Data & Performance Reporting Initiatives:
Owning the development and optimization of our data tracking systems to ensure comprehensive insights across the customer journey.
Creating intuitive dashboards that translate complex data into actionable insights, empowering strategic decision-making.
Enhancing MarTech Capabilities:
Designing and implementing a robust MarTech stack that includes a new Website, automation tools, and analytics platforms.
Continuously assessing and refining the MarTech stack for performance enhancements and improved user experiences.
Collaborating with Cross-Functional Teams:
Fostering strong relationships with internal stakeholders, including sales, product development, and customer support, to align marketing efforts with broader business goals.
Serving as the primary point of contact for all MarTech-related inquiries, ensuring effective communication and project prioritization.
Driving Strategic Insights:
Defining and monitoring key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and inform continuous improvement efforts.
Preparing and presenting detailed performance reports to the Senior Leadership team
Nõuded kandidaadile
Muud nõuded
5+ years of experience in data-driven marketing, MarTech management, or related fields, preferably in the B2B technology industry.
A proven track record of managing marketing technology projects, particularly Web & automation implementations and data analytics.
Experience with performance analytics and digital tracking systems, including familiarity with web analytics tools.
Strong analytical and strategic thinking skills, with the ability to turn business objectives into actionable data strategies.
Experience with CRM systems, automation tools, and performance analytics across various digital platforms.
Excellent communication and collaboration skills, capable of leading cross-functional teams.
This Will Make You Stand Out
GA4 experience preferably with Big Query.
GTM experience preferably with server side.
Umbraco knowledge
Dynamics and/or hubspot experience
Power editor or similar automation flow tools
Familiarity with Agile methodologies like KanBan for project management.
Proven ability to manage external agencies or vendors effectively.
Knowledge of emerging marketing technologies and trends.
Omalt poolt pakume
Enjoy flat hierarchies, responsibility and freedom, direct feedback, and room to stand up for your own ideas
Internal development opportunities, ongoing support from your People Partner, and an inclusive and fun company culture
International company with over 400 employees. Offices in Copenhagen, Aarhus, Stockholm, Varberg, London, Leuven, Lille, Paris, Munich, Hamburg, Zurich, Kiev, Gdansk, Atlanta, Finland and Valencia
We take care of our people and initiate many social get-togethers from Friday Bars a to Summer or Christmas parties. We have fun!
43 great colleagues in the Copenhagen office belonging to different business departments
Open office space with large windows, bringing a light and chill atmosphere for informal chats with colleagues
Catered lunches every day
The comfiest couches you will ever sit on
Monthly Town Hall events broadcast from the office
About LanguageWire
At LanguageWire, we want to wire the world together with language. Why? Because we want to help people & businesses simplify communication. We are fueled by the most advanced technology (AI) and our goal is to make customer's lives easier by simplifying their communication with any audience across the globe.
Internal development opportunities, ongoing support from your People Partner, and an inclusive and fun company culture
International company with over 400 employees. Offices in Copenhagen, Aarhus, Stockholm, Varberg, London, Leuven, Lille, Paris, Munich, Hamburg, Zurich, Kiev, Gdansk, Atlanta, Finland and Valencia
We take care of our people and initiate many social get-togethers from Friday Bars a to Summer or Christmas parties. We have fun!
43 great colleagues in the Copenhagen office belonging to different business departments
Open office space with large windows, bringing a light and chill atmosphere for informal chats with colleagues
Catered lunches every day
The comfiest couches you will ever sit on
Monthly Town Hall events broadcast from the office
About LanguageWire
At LanguageWire, we want to wire the world together with language. Why? Because we want to help people & businesses simplify communication. We are fueled by the most advanced technology (AI) and our goal is to make customer's lives easier by simplifying their communication with any audience across the globe.
Töökoha andmed
Töökoha asukoht
Taani
Vabade töökohtade arv
1
Tööaeg
Täistööaeg
Töösuhte kestus
tähtajatu
Kandideerimise info
Apply through link
Kandideerimise tähtaeg
2024-11-24
Kontakt
Pernille Lund Thomsen, EURES adviser, [email protected]
Läti
Leedu
Sloveenia
